“ZIP” has summed up sales results of the first half-year in distribution networks

In the first half of the year, there was an increase in sales of the products of the enterprise “ZIP” sold through retail chains. This sales channel is one of the main ones, as it accounts for a third of the company’s product sales. Overall, the total growth in sales of all “ZIP” products in retail networks amounted to 2% for the first half of 2013.

The largest sales growth was shown by TM “Fixator”, with a growth of 21% in the first half compared to the same period in 2012. For TM “Fixator”, which is the youngest brand of “ZIP” and has been produced only since 2011, this is an important stage in brand development.

Sales growth is also observed among the most popular brands of the enterprise – “Zebra” and “Malva”. The growth of these products in the first half amounts to 10%.

“The products of the company “ZIP” are sold in 79 hypermarkets across Ukraine. Among them are such giants of construction retail as “Epicenter”, “Nova Linia”, “Leroy Merlin”, etc. In addition, the enterprise “ZIP” has its own powerful distribution system, consisting of 31 branches throughout the country. We process data on this sales channel separately,” says Oleh Zahorolsky, development director and founder of the enterprise “ZIP”.